Continuation of growth and international expansion for IMA.
IMA (formerly Influencer Marketing Agency) is a full-service agency that helps brands activate the right audiences through a network of 15,000 global bloggers and vloggers. Millenials hardly seem to watch television and read magazines. Marketers are therefore looking for new ways to reach them.
Founders Maddie Raedts and Emilie Tabor jumped into this gap in 2012 and now provide worldwide influencer marketing for brands such as Tommy Hilfiger, Samsung, Farfetch and Hema. In 2017 they were included in the leading Forbes list "30 under 30" of most influential people.
In 2017, the founders, together with managing director Anneke Schogt and Karmijn, purchased IMA entirely from a group of investors. IMA merged with MediaMonks in 2019 and Karmijn sold its shares.
Investment: August 2017
"We think that Karmijn is a good match with IMA because, as an investor, Karmijn not only believes in numbers, but sincerely believes in companies that distinguish themselves with aspects such as diverse leadership, creativity and personal development."
