Natural Cosmetics Holland

Natural Cosmetics Holland produces natural, water-free cosmetic products in its factory in Beverwijk, both for its own brand, We Love the Planet, and for private labels. Sustainable production is the standard, with minimal CO2 emissions, natural raw materials, and recyclable packaging. Natural Cosmetics Holland is an entrepreneurial company with significant growth ambitions, aiming to expand both organically and through buy-and-build strategies. The company's mission is to make the personal care market more sustainable, thereby transforming all bathroom care products used by consumers.

The market for natural personal care products is growing rapidly. In addition to well-known sustainable brands, retailers both in the Netherlands and internationally are recognizing the importance of sustainable personal care products. Natural Cosmetics Holland aims to accelerate the sustainability of this market by scaling up production and further developing its product range.

Karmijn has acquired a majority stake and will work together with shareholders and management to shape this growth.

Investment: April 2023

CEO

Marlies van Lohuizen

"With a strong focus on innovation and sustainability, we aim to become a European leader in the natural cosmetics industry. We are on a shared mission to make the personal care aisle more sustainable through both our own brands and private labels. Over the coming years, we will achieve this by growing organically from our own factories and by acquiring sustainable companies in this sector. Only then can we become a leading European platform of natural and sustainable production companies and brands in the cosmetics industry. I find it an inspiring ambition to be able to make an impact in this way."

Investment managers

"Natural Cosmetics Holland is an ambitious company that has grown significantly over a short period of time through socially responsible entrepreneurship. This also reflects a clear demand from consumers and retailers for this type of product. We look forward to realizing the ambition of NC Holland together."

Claire de Jager

Investment Manager

Brigitte van der Maarel

Managing Partner