Aizuru

With the ambition to become the European market leader in natural cosmetics, Aizuru develops and produces natural personal care products at its two Dutch production facilities: Natural Cosmetics Holland and Girasol Natural Products.

Natural Cosmetics Holland, founded in 2017, manufactures natural, water-free cosmetic products at its factory in Beverwijk. They produce items for their own brand, We Love the Planet, as well as for private labels. Natural Cosmetics Holland specializes particularly in the development and production of solid deodorant, but also offers a broad range of other innovative solid products.

Girasol Natural Products, active since 1996, produces liquid cosmetic products at its factory in Breda, covering various product categories. The company is a recognized authority in R&D, regulatory affairs, and certifications for natural cosmetics.

Both locations benefit from the knowledge and expertise shared through their internal laboratory, Atelier Aizuru, which hosts R&D specialists. In addition, Aizuru offers a leading white label range of natural cosmetics, enabling brands to quickly enter the market with innovative cosmetic products.

Sustainable production is the standard: minimal CO₂ emissions, natural ingredients, and recyclable packaging. Aizuru is an entrepreneurial company with a strong growth focus, both organically and through a buy-and-build strategy. The market for natural personal care is growing rapidly, and in addition to established sustainable brands, retailers—both national and international—are recognizing the need for sustainable personal care products. Aizuru aims to further and more rapidly sustainabilize this market by scaling up production and expanding its product range.

Karmijn has acquired a majority stake and will, together with the shareholders and management, shape this growth.

Investment: April 2023